CV & Education
CV
2024- Present
MARKETING PROGRAM MANAGER
London, United Kingdom
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Develop and execute regional marketing campaigns that align with Google's global objectives, tailored to the diverse cultural and business landscapes of the EMEA region.
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Collaborate cross-functionally with product, sales, and engineering teams to drive product adoption and customer engagement through integrated marketing strategies across multiple channels, including digital, social, and events.
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Analyze market trends and user behavior across different EMEA markets to create data-driven marketing initiatives that boost brand awareness, increase product adoption, and drive growth.
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Manage relationships with external partners and stakeholders, including agencies, media outlets, and industry organizations, ensuring that marketing efforts are optimized and consistent across all EMEA markets.
2022 - 2024
SENIOR PROGRAM MANAGER
Amazon Web Services
London, United Kingdom
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Led the design and go-to-market strategy for the pain points tracker program for AWS' 115k+ employees, achieving a 30% reduction in employee-reported complaints within six months.
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Designed a market scaling strategy program to launch AWS' leadership principle workshops in EMEA, APAC, and NAMER.
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Proposed a hybrid workplace strategy program and conducted both internal database and competitor analysis.
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Set up a rhythm of the business (ROB) and Business Operations (Biz Ops) for the new division.
2022 - 2022
MBA CONSULTANT
Samsung Electronics
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Developed marketing promotional programs for a new Samsung device targeting ~2.4M UK students.
London, United Kingdom
2021 - 2022
MBA CONSULTANT
University of Cambridge
Cambridge, United Kingdom
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Discovered partnership campaign onboarding process improvements with 3rd-party publishing merchandisers for Jagex, using Lean Six Sigma's DMAIC framework.
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Identified £6.2 Bn in cost-saving opportunities for car insurance customers generated from open finance and data portability regulation development in the UK, contributing to the enhancement of Rnwl's product offering strategies.
2017 - 2021
SENIOR RESEARCH ANALYST
Egon Zehnder
Indonesia
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Led a geographically distributed team and delivered a conversion project worth $6Mn for 61+ C-level projects.
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Formulated roadmaps based on the client's vision for organization transformation projects within 2 months.
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Streamlined operations in the client’s back-office administration post-merger, reducing man-hours by 40%.
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Created an automation tool to track and report proposal requests, improving the conversion rate to 98%.
2015 - 2017
TECH CONSULTANT
Robert Walters
Indonesia
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Pioneered market penetration programs within 3 sub-sectors of the technology industry (digital, financial services, and B2C), generating an additional ~$450K in revenue/quarter.
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Developed a client retention and candidate referral program, increasing the firm's annual revenue by 45%.
2013 - 2015
PROGRAM MANAGER
Microsoft
Indonesia & Singapore
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Initiated distributors’ development programs and internal campaigns, contributing to 86.8% annual cost reductions.
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Increased forecast accuracy and business productivity, reducing processing time and error rate by 15%.
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Led growth initiatives for hardware categories across multiple channels, improving quarterly sales rate by 50%-250%.
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Designed partnership license program for software & hardware products, resulting in increased annual sales from key distributors by 20%.
Education
2021 - 2023
UNIVERSITY OF CAMBRIDGE
Judge Business School
MBA (Masters in Business Administration)
Masters in Business Administration with a concentration in Digital Transformation.
Co-President of Tech Club
Outreach Officer for Cambridge University South East Asia Society
Merit-based Award recipient from Cambridge Judge Business School
2010 - 2014
PELITA HARAPAN UNIVERSITY
Bachelor of Economics
3.64 GPA (Top 1%)
Bachelor of Economics with a 3.64 GPA (out of 4.0) ranking in the Top 1% of the class
HSBC Scholarship Recipient (2013)